ARCONA ECOSYSTEM

The Arcona Ecosystem creates a Digital Land – a layer of Augmented Reality, uniting the physical and virtual worlds into a single information environment that is perfectly linked to our real world. It is designed for interactive everyday user experience with augmented, virtual and mixed reality multimedia content in real-world locations. You can change the surroundings of the real space around you on the fly with a smartphone, tablet or a headset, such as HoloLens or similar. In this Digital Land anyone will be able to rent a land plot and start doing business within the AR platform. Everything will be controlled remotely, making it possible for you to do business worldwide, without leaving your office. Token holders will bid on and own virtual lots and receive rent payments if their lot is used by other AR programs on the platform.

Arcona is designed to incorporate AR in all areas of real-world business. This ecosystem is useful in real estate, tourism, gaming, media, advertising, education, and art industry: the possibilities are limitless. The Arcona Ecosystem is a simple and convenient way of delivering AR projects of any complexity and style, connecting users and developers on a P2P basis. The Arcona Ecosystem marketplace will be the hub, uniting all community residents and enabling free trade of AR content, software, services, Digital Land, and more.

Digital Land is the main asset of Arcona AR ecosystem. You can buy, sell, rent or lease it using ERC20 tokens called Arcona. Using Arcona tokens, you can sell creative software or 3D content to landowners and users, buy games, attend special venues, buy professional services (coding, advertising, content creation) and participate in ads, promotions, special actions, games, and more – all within the Arcona Ecosystem.

Problem and Solution

From the corporate point of view

• Problem: The advertising channel market is oversaturated. The traditional media channels are losing their power of communication with their target audience. Advertising industry needs to discover new formats, places and experiences.
• Solution: Arcona’s layer of augmented reality is a new space, a new medium for advertising, communication and brand sharing opportunities. There is little space in the real world for new billboards, but there is plenty of virtual space in Arcona.

From the end user point of view

• Problem: There is no single tool for users to easily interact with augmented reality.
• Solution: Arcona in the public information space unites the physical and virtual world anywhere. Arcona offers free access for all users and software functions, allowing them to change the surrounding real space on the fly.

From the AR developer point of view

• Problem: Indoor AR projects are easy to build, but outdoor AR projects present a challenge, as developers must travel to the location in order to build it, which significantly increases expenses. 
• Solution: With Arcona tools you can accurately and remotely place augmented reality objects in a changing environment. No GPS.
- we use real-world objects as markers.
- Arcona offers the ability to link virtual content with real landscapes anywhere, regardless of their size.
- We have a universal augmented reality environment that connects developers and consumers.
- Arcona visually combines virtual and real space which also adapts to user’s movements.

From the global AR market point of view

• Problem: There are more than 10 AR platforms, each supporting just one specific AR-enabled  device : only smartphones, only smart glasses, only AR headsets, only iPhones, only Android phones, etc. The market is entirely atomized, and a universal, cross-device ecosystem is necessary in order to make fluid interaction between AR content developers, AR apps, content, and end users possible.
• Solution: Arcona is a cross-platform solution and supports any device. We provide a shared experience and simultaneous use of devices. Users will be able to see and interact with virtual objects in real-world locations simultaneously and through different gadgets. We bring together developers and users, businesses and customers, and, most importantly, we erase borders between countries. Our decentralized system will operate on every continent and give all participants of the ecosystem equal opportunities.

From the conceptual point of view

• Problem: Presently, only professional AR developers can create AR experiences. Therefore, the  enduser’s only available role is buying and using what others have created, without being able to use his creative potential for building his own AR experience.
• Solution: The Arcona Ecosystem is of major social significance since it gives creative people an opportunity to present their projects to the wider public. Arcona residents would be able to create and monetize their own AR projects without the need of hi-level programming knowledge (Wordpress and You tube model).

WHY WE NEED BLOCKCHAIN

Arcona will use blockchain as a ledger to identify who owns the land, content, software, etc., as well as who has the right to make and register transfers. Blockchain technology can guarantee equal conditions and additional protection of the property rights of owners of Digital Land in the Arcona Ecosystem, and protection of copyright for developers and artists living anywhere in the world. Every transaction in the Arcona Ecosystem will be reliable, transparent, and mobile. Smart contracts will guarantee copyright protection to every content creator and programmer and ensure automated payment for the use of their intellectual property. These contracts will protect the rights of content and Digital Landowners.

WHY WE NEED OUR OWN TOKEN

The Arcona economy generates an augmented reality layer called Digital Land. It is a limited digital asset described in the Ethereum Smart Contract, and it can be acquired in exchange for arcona ERC20 tokens.The arcona token is equivalent to the cost of digital assets and it is the universal currency of the Arcona Ecosystem. It is used for purchasing all digital goods and services in the ecosystem. The arcona token will ensure the infrastructure required for building a new digital layer in real space. It will enable the ecosystem to replicate itself and be filled with a variety of content.All arcona tokenholders will have the right to contribute to the formation of the ecosystem. They will have the opportunity to complete tasks, develop software blocks and content, and test the system in exchange for remuneration.Arcona token holders can participate in ecosystem promotions and loyalty programs.

OUR VISION

By 2023, to have the use of Augmented Reality as a broad phenomenon; Piligrim XXI and our Arcona AR Ecosystem has become an industry standard; we have successfully combined the physical and virtual worlds into one single augmented reality environment, having achieved the total amount of georeferenced AR territory of 100,000 km² in major world capitals; the ecosystem community and its internal economy is fully operational and counts for millions of active users, participating in its further development and perfection.

OUR MISSION

To develop augmented reality (AR) technologies that enhance and bring new experiences to people.

DESCRIPTION

Arcona is a universal information space that unites the real and virtual worlds in a single ecosystem. It is a peer-to-peer network with an infrastructure including a Digital Land Registry and other digital assets.The Arcona Ecosystem platform combines functions of distributed GIS, augmented reality, 3D simulation, AI and blockchain architecture. The augmented reality layer can be accessed on location by using customer-facing app AR Viewer with mobile devices, such as smartphones, tablets, smartphones with AR headsets, standalone AR glasses and headsets like HoloLens, AR contact lenses, and others. AR Viewer is a free, cross-platform multi-user software program that enables participants to see augmented reality objects in a real-world environment.

Token Roles

ARCONA TOKENS

1. Access to the ecosystem as an active user (landowner, content and software developer).
2. Participation in the creation of the platform on the Open Source principles. Copyrights guarantee and royalties’ payment. 
3. Participation in the functioning of the system in P2P economy model format. Guarantee of ownership of digital assets and the ability to get revenue from their use.
4. The right to vote to participate in the development of the system and evaluate the performance of tasks and the quality of content. 
5. Access to the world market of "Digital Land" on the basis of an augmented reality layer. The ability to remotely install and manage content.
6. Access to various services of the system, such as the marketplace, land auctions, stock exchange, advertising, etc.

The arcona token is equivalent to the cost of digital assets and is the universal internal currency of the Arcona ecosystem. It will be used in purchasing all digital goods and services within the ecosystem. Arcona is created using blockchain technology, on the basis of ERC20 smart contract which records the rights of the authors and owners of digital assets and automatizes the payment system for the use of intellectual property. A smart contract also encodes geographical data, registry numbers for Digital Land plots, plot owner IDs, registry numbers for digital assets, author IDs, IDs for the owners of digital assets, and the cost and conditions for using digital assets. Blockchain technology guarantees equal conditions and protection of property rights of the owners of Digital Land in the Arcona platform and protection of the copyright for developers and artists living anywhere in the world. Blockchain technology makes every transaction reliable, transparent, and mobile. Arcona will ensure the infrastructure required for building a new digital layer in real space. It will let the ecosystem replicate itself so it is filled with a variety of content.

ECONOMICS

The Arcona system can be monetized in the following ways: 

1. Direct sales and lease of land lots adapted for use with the Arcona platform from the Digital Land holdings.
2. Royalties equal to the commission taken for transactions within the system (for example the purchase and sale of arcona tokens, resale of Digital Land on the secondary and lease markets, uploading of custom AR content, such as 3D models, textures, animations and scripts, into the system),
3. Sale of content within the system.
4. Service fee for land maintenance.

The total number of tokens issued during the Christmas Presale and ICO will be considered as 60% of total emission and will be held by the Presale and ICO participants. The remaining 40% will be created and distributed in the following way:

• Bounty 2%
• Advisors 7% (Vesting: 3.5% for 6 months and 3.5% for 12 months after the ICO is finalized) 
• Team 20% (Vesting: 5% for 6 months, 5% for 12 months and 10% for 18 months after the ICO is finalized)
• Reserve Fund 11%

Tokens of the reserve fund will be used for partners, community development and new user motivation. Their distribution will be carried out in the following areas:

- to support content creators and developers involved in the development of the ecosystem

- to reward users for performing Arcona tasks, such as field testing

- an incentive bonus for the first system user registration.

The spending of tokens from the reserve fund will be under strict community control and 

will be carried out in accordance with the Road Map.

Christmas Pre-Sale (closed)

27th of November – 24th of December 2017

Bonus system:

• 12.5 ETH to 37.5 ETH – 15% bonus
• 37.5 ETH to 75.0 ETH – 20% bonus
• 75.0 ETH to 125.0 ETH – 25% bonus
• 125.0 ETH and over – 30% bonus

ICO

15th of April – 15th of May 2018

Bonus system:

• During first 15 days everyone will get 25% bonus to the initial purchase, after that the size of the bonus will be decreasing from 25% to 1%. 
• Every day we will be choosing 3 winners among new buyers of tokens who will become the owner of one of 120 Digital Land plots.
• We also offer referral program – 5,5% bonus for each transaction.

WHY BUY ARCONA TOKENS

The arcona token will enter circulation in the system during the second quarter of 2018. The value of arcona tokens will be determined based on the development of the project, new technological solutions, the expanding ecosystem, the growing number of participants, the quantity and quality of the projects on the platform and the price of Digital Land.The growing number of digital assets exchangeable for arcona tokens will result in token becoming scarce, therefore more valuable. By purchasing arcona tokens, the tokenholder gets the right to purchase the Digital Land of the Ecosystem.

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